Germany chain hotel market 30 June 2026: 3,216 chain hotels, 440,231 chain rooms, chain penetration by rooms 45.45% (2025: 43.05%), 339 brands. Largest chain group Accor with 43,254 rooms, largest brand B&B HOTELS with 24,827 rooms. Largest chain destination Berlin with 49,207 rooms; largest pipeline Berlin with 3,218 rooms. Largest institutional owner Union Investment with 11,571 rooms.