DACH Hotel & Chains Report 2026
Branded supply reaches a new high
Chain-affiliated hotels in Germany, Austria and Switzerland as of 30 June 2026
DACH key statistics
Chain hotels
0
2025: 4,039
▲ 6%
Chain rooms
0
2025: 524,328
▲ 5%
Penetration by rooms
0
2025: 36.6%
▲ 2.7 pp
Hotel brands
0
2025: 373
▲ 9%

Chain penetration by rooms

Share of total hotel room supply operated under a chain brand

Germany43.1%45.5%
DACH total36.6%39.3%
Switzerland34.2%35.6%
Austria18.4%20.7%
20262025

Where the chain rooms are

Distribution of 552,132 DACH chain rooms by country

80%
11%
9%
CountryHotelsRoomsYoY rooms
Germany3,216440,231▲ 5%
Austria53560,851▲ 12%
Switzerland53651,050▲ 3%
Reporting date 30 June 2026 · YoY = change 2025 to 2026 · pp = percentage points Horwath HTL — DACH Hotel & Chains Report 2026
DACH chain hotels 2026: 4,287 hotels (2025: 4,039), 552,132 rooms (2025: 524,328), chain penetration by rooms 39.27% (2025: 36.55%), 405 brands (2025: 373). Chain penetration by rooms 2026 (2025): Germany 45.45% (43.05%), Switzerland 35.59% (34.16%), Austria 20.69% (18.44%). Chain rooms by country 2026: Germany 440,231, Austria 60,851, Switzerland 51,050.