Exhibit 1

From a travel funnel to a continuously adaptive journey

The traditional, linear traveler journey is being replaced by an AI-mediated decision loop that senses, adapts and learns in real time — click any stage below to see what changes, and what it means for the DMO.

1 The traditional journey — a linear funnel

Click or hover a stage for detail →

Traditional stage Dream Traditional funnel
✦ What AI changes

→ Implication for the DMO

2 The AI-mediated journey — a continuous decision loop
Learn ↺
continuous refinement

Click or hover a stage for detail →

Loop stage Intent AI-mediated loop
✦ What AI changes

→ Implication for the DMO

Interactive exhibit — hover or tap any stage to compare linear vs. adaptive dynamics. Horwath HTL — Destination AI Readiness 2026