Upscale is the engine room: upscale and upper-upscale assets hold 54% of all chain keys, while luxury runs the largest assets (167 keys on average — and international luxury assets average 237 keys, more than double their 111-key domestic counterparts). Economy chains remain a rounding error at under 3% of chain rooms.
Chain hotels by scale tier: Luxury 147 hotels, 24,491 rooms, 13.7% of chain rooms, average 167 keys (domestic average 111, international 237). Upscale and Upper Upscale 731 hotels, 97,052 rooms, 54.2% share, average 133 keys. Midscale and Upper Midscale 767 hotels, 52,367 rooms, 29.2% share, average 68 keys. Budget and Economy 113 hotels, 5,278 rooms, 2.9% share, average 47 keys.