How Australia's 179,188 chain-affiliated rooms are operated
Chain rooms
0
across 1,758 hotels
Chain management
0%
0 rooms · 1,244 hotels
70.8% of chain hotels — HMAs and operated properties dominate the larger urban assets
Franchise
0%
0 rooms · 514 hotels
29.2% of chain hotels — smaller average assets, concentrated in midscale and economy
Management, not franchising, is Australia's chain model: 77% of chain keys sit under chain management agreements versus 23% under franchise — the inverse of markets like the US, where franchising dominates. Franchised assets average 79 keys against 111 for managed properties.
Operating structure of Australia's 179,188 chain rooms: Chain Management 138,637 rooms (77.4% of chain rooms) across 1,244 hotels (70.8% of chain hotels); Franchise 40,551 rooms (22.6%) across 514 hotels (29.2%). Managed properties average 111 keys; franchised properties average 79 keys.