Baltic spa hotels white paper 2026

Latvia: visitor source-market shift

Western European markets are growing into the gap left by halted Russian and Belarusian arrivals
Latvia · demand mix
Change in Latvian visitor source markets: historic Russian and Belarusian flow versus 2025 year-on-year growth in replacement markets
Source marketChangeBasis
Russia and BelarusFlow haltedHistoric flow, shown as a full loss of the prior share
United Kingdom+20%2025 year-on-year
Netherlands+24%2025 year-on-year

Latvia.travel, LIAA. The Russia and Belarus bar represents a halted historic flow shown as a complete loss of prior share, not a measured year-on-year rate; the UK and Netherlands figures are 2025 year-on-year growth in replacement markets.