Monthly performance index (base 100 = annual average)
Key insight — the May/June profit window: the only months where both occupancy and ADR index simultaneously exceed 110, creating the highest RevPAR density of the calendar year. August peaks occupancy at index 119 but ADR concurrently retreats to its annual low of 92 — a structural discount driven by leisure-mix compression.
Seasonal extremes
Occupancy peak
Index 119
August — leisure demand peak. ADR simultaneously at annual low.
▼ ADR at 92 in August
Profit sweet spot
May / June
Both occupancy and ADR index above 110. Maximum RevPAR density.
▲ Dual index 110+
ADR peak
Index 116
December — corporate & event-driven rate compression in Q4.
▲ Q4 rate strength