Baltic spa hotels white paper 2026

Global and European wellness tourism market size

Wellness tourism continues to expand faster than travel generally, with Europe holding roughly a fifth of global value
Demand backdrop
Global and European wellness tourism market size in US dollars billions, 2025, 2026, and projections for 2030 and 2035
YearGlobal (US$bn)Europe (US$bn)
2025990280
20261,080295
2030 (projected)1,450355
2035 (projected)2,390520

Grand View Research, GMI, Global Wellness Institute. Figures for 2030 and 2035 are an indicative trajectory derived from cited CAGRs, not published point forecasts.