Spain Hotel Chain Market 2026 — Data Reference Tables

Key Market Statistics — 2024 vs 2026

Overall supply, penetration, brands and domestic/international split with year-on-year change.

Metric	2024	2026	Change
Supply
Total chain hotels	2,948	2,889	▼ 2.0%
Total chain rooms	440,544	424,807	▼ 3.6%
Avg size per chain hotel (rooms)	149	147	▼ 1.6%
Total hotel stock (overall supply)	7,654	7,696	▲ 0.5%
Total room stock (overall supply)	705,199	697,837	▼ 1.0%
Avg size per hotel (overall, rooms)	92	91	▼ 1.6%
Chain Penetration
Chain penetration % by hotels	39%	38%	▼ 1pp
Chain penetration % by rooms	62%	61%	▼ 1pp
Brands
Total number of brands	357	355	▼ 0.6%
International brands	235	228	▼ 3.0%
Domestic brands	122	127	▲ 4.1%
Domestic vs International
Domestic chain hotels	2,329	2,259	▼ 3.0%
International chain hotels	619	630	▲ 1.8%
Domestic chain rooms	347,250	330,263	▼ 4.9%
International chain rooms	93,294	94,544	▲ 1.3%

Ranking by Size — Top 10 Chain Groups & Brands

Top 10 chain groups and brands ranked by total rooms, split by overall, domestic and international.

#	Chain Group	Hotels	Rooms
1	Meliá Hotels International	122	30,706
2	Barceló Hotel Group	83	18,705
3	Eurostars Hotel Company – Hotusa	176	18,479
4	Marriott International	104	15,093
5	Accor Hotels	107	14,144
6	Hyatt Hotels Corporation	46	12,673
7	H10 Hotels	51	11,008
8	Minor Hotels & Resorts	83	10,488
9	Best Hotels	30	9,473
10	RIU Hotels and Resorts	22	9,006

#	Brand	Hotels	Rooms
1	Barceló	49	12,312
2	Meliá	35	10,904
3	Eurostars	90	10,417
4	H10 Hotels	47	9,672
5	Best	30	9,473
6	Sol	21	8,415
7	Globales	36	7,755
8	Catalonia	64	7,299
9	Sercotel	75	6,474
10	NH	53	6,356

#	Domestic Chain Group	Hotels	Rooms
1	Meliá Hotels International	122	30,706
2	Barceló Hotel Group	83	18,705
3	Eurostars Hotel Company – Hotusa	176	18,479
4	H10 Hotels	51	11,008
5	Best Hotels	30	9,473
6	RIU Hotels and Resorts	22	9,006
7	Hoteles Globales	36	7,755
8	Catalonia Hotels & Resorts	64	7,299
9	Iberostar Hotels & Resorts	21	6,720
10	Sercotel Hotel Group	76	6,524

#	Domestic Brand	Hotels	Rooms
1	Barceló	49	12,312
2	Meliá	35	10,904
3	Eurostars	90	10,417
4	H10 Hotels	47	9,672
5	Best	30	9,473
6	Sol	21	8,415
7	Globales	36	7,755
8	Catalonia	64	7,299
9	Sercotel	75	6,474
10	Exe Hotels	58	6,129

#	International Chain Group	Hotels	Rooms
1	Marriott International	104	15,093
2	Accor Hotels	107	14,144
3	Hyatt Hotels Corporation	46	12,673
4	Minor Hotels Europe & Americas	83	10,488
5	B&B Hotels	63	5,977
6	IHG Hotels & Resorts	44	5,833
7	Hilton Hotels & Resorts	25	4,048
8	Allsun	18	3,604
9	Pierre & Vacances	16	2,873
10	Fattal Hotel Group	16	2,373

#	International Brand	Hotels	Rooms
1	NH	53	6,356
2	B&B Hotels	61	5,875
3	AC Hotels by Marriott	53	5,548
4	Ibis	37	4,084
5	Alua	12	3,722
6	Allsun	18	3,604
7	NH Collection	26	3,572
8	Ibis Budget	30	3,021
9	Pierre & Vacances	16	2,873
10	Novotel	7	2,158

Ranking by Scale — Top 10 Brands by Segment

Top 10 domestic and international brands within each hotel category segment.

#	Domestic Brand — Economy & Midscale	Hotels	Rooms
1	Globales	17	3,018
2	Sol	5	2,803
3	Sercotel	28	2,018
4	Med Playa	8	1,947
5	Catalonia	19	1,914
6	ServiGroup	6	1,833
7	Blue Sea	10	1,764
8	Alda	46	1,409
9	Best	5	1,327
10	H Top	6	1,287

#	International Brand — Economy & Midscale	Hotels	Rooms
1	B&B Hotels	51	4,856
2	Ibis	37	4,084
3	Ibis Budget	30	3,021
4	Holiday Inn Express	19	2,147
5	Tent Hotels	7	1,818
6	NH	18	1,581
7	Travelodge	12	1,472
8	Ibis Styles	14	1,408
9	Pierre & Vacances	4	903
10	AllSun	4	783

#	Domestic Brand — Upscale	Hotels	Rooms
1	Barceló	36	9,951
2	H10 Hotels	44	9,513
3	Meliá	28	9,429
4	Best	24	7,846
5	Eurostars	70	7,505
6	Sol	16	5,612
7	RIU Palace	12	5,469
8	Catalonia	45	5,385
9	Exe Hotels	42	5,207
10	Princess	13	4,997

#	International Brand — Upscale	Hotels	Rooms
1	AC Hotels by Marriott	50	5,151
2	NH Hotels	34	4,717
3	Alua	11	3,533
4	Allsun	14	2,821
5	NH Collection	18	2,624
6	Novotel	7	2,158
7	Pierre & Vacances	12	1,970
8	Aluasoul	7	1,584
9	Aluasun	5	1,560
10	Marriott	2	1,292

#	Domestic Brand — Luxury	Hotels	Rooms
1	Eurostars	15	2,382
2	Gran Meliá	9	2,210
3	Iberostar Beachfront	6	2,120
4	Barceló	10	1,970
5	Meliá	7	1,475
6	H10 Horizons Collection	3	1,247
7	Lopesan	2	1,238
8	Royal Hideaway	7	1,210
9	RIU Palace	3	1,198
10	Zafiro Hotels	3	897

#	International Brand — Luxury	Hotels	Rooms
1	Autograph Collection	13	1,204
2	The Luxury Collection	6	1,031
3	NH Collection	8	948
4	Hard Rock Hotel	2	944
5	The Ritz-Carlton	2	942
6	Secrets	3	739
7	Ikos	2	730
8	Grand Hyatt	2	657
9	Curio	4	655
10	W	2	635

Ranking per Scale & Size — Category Breakdown

Hotels and rooms by category with overall market share, average property size and domestic/international split.

Category	Hotels	Rooms	Share	Avg Size	Dom. Hotels	Dom. Rooms	Intl. Hotels	Intl. Rooms
Budget & Economy	295	19,097	4%	65	196	8,181	99	10,916
Midscale	656	75,885	18%	116	518	59,732	138	16,153
Upscale & Upper Upscale	1,643	277,990	65%	169	1,367	231,380	276	46,610
Luxury	295	51,835	12%	176	184	32,168	111	19,667
Total	2,889	424,807	100%	147	2,265	331,461	624	93,346

Ranking by Destination

Current chain hotel supply and confirmed development pipeline by Spanish autonomous community.

#	Destination	Hotels	Rooms
1	Balearic Islands	479	84,758
2	Catalonia	562	81,878
3	Andalusia	452	69,583
4	Canary Islands	244	69,060
5	Community of Madrid	296	38,844
6	Community of Valencia	225	32,984
7	Basque Country	87	8,301
8	Galicia	139	8,223

#	Destination	Pipeline Hotels	Pipeline Rooms
1	Andalusia	155	13,178
2	Community of Madrid	59	6,177
3	Canary Islands	30	5,592
4	Community of Valencia	54	3,596
5	Catalonia	20	1,841
6	Balearic Islands	17	1,440
7	Basque Country	15	572

Demand Drivers

Chain hotels and rooms by demand segment with domestic and international operator split.

Demand Driver	Hotels	Rooms	Dom. Hotels	Dom. Rooms	Intl. Hotels	Intl. Rooms
Sun & Beach	1,009	219,670	866	187,997	143	31,673
Art & Business	980	114,622	771	85,535	209	29,087
Other Leisure	542	52,745	450	42,215	92	10,530
Business Focus	139	16,866	25	3,299	114	13,567
Urban	130	12,131	75	4,857	55	7,274
Golf	20	3,190	16	2,528	4	662
Mountain / Ski	34	3,018	31	2,762	3	256
Thermal	24	1,936	23	1,893	1	43
Wine	6	412	3	158	3	254
Spa	5	217	5	217	—	—

Business Model — By Segment

Distribution of hotels and rooms across franchising, lease, management contract and owned operating models by hotel category.

Category	Franchising	%	Lease	%	Mgmt. Contract	%	Owned	%	Total
Budget & Economy	66	24%	126	13%	40	10%	63	5%	295
Midscale	68	25%	243	26%	53	13%	292	23%	656
Upscale & Upper Upscale	100	37%	509	54%	221	56%	813	64%	1,643
Luxury	37	14%	64	7%	83	21%	111	9%	295
Total	271	100%	942	100%	397	100%	1,279	100%	2,889

Category	Franchising	%	Lease	%	Mgmt. Contract	%	Owned	%	Total
Budget & Economy	4,975	13%	6,111	5%	4,140	7%	3,871	2%	19,097
Midscale	6,475	17%	23,051	20%	5,711	9%	40,648	19%	75,885
Upscale & Upper Upscale	17,465	47%	74,014	66%	39,248	63%	147,263	69%	277,990
Luxury	8,138	22%	9,403	8%	13,010	21%	21,284	10%	51,835
Total	37,053	100%	112,579	100%	62,109	100%	213,066	100%	424,807