Baltic spa hotels white paper 2026

Palanga: signing-to-opening gap by brand

Conversion routes reach the market far faster than new-build, a pattern worth reading alongside Ķemeri
Lithuania · brand entry
Marriott (new-build)
0 years Signed 2016 → target 2028
DoubleTree by Hilton (Gabija conversion)
0 year Signed 2025 → target 2026
0 years51014
Years from brand signing to targeted opening for two Palanga hotel projects
ProjectYears from signing to targeted openingTimeline
Marriott, new-build12Signed 2016, targeted opening 2028
DoubleTree by Hilton, Gabija conversion1Signed 2025, targeted opening 2026

Vastint, LRT, Baltic Course. Marriott's operator terms were renegotiated during the delay.

Horwath HTL — Baltic Spa Hotels White Paper 2026