Austria chain hotel market 30 June 2026: 535 chain hotels, 60,851 chain rooms, chain penetration by rooms 20.69% (2025: 18.44%), 157 brands. Largest chain group Accor with 5,670 rooms, largest brand JUFA Hotels with 2,605 rooms. Largest chain destination Vienna with 32,729 rooms. Largest institutional owner Huemer Immobilien with 1,273 rooms.