Switzerland chain hotel market 30 June 2026: 536 chain hotels, 51,050 chain rooms, chain penetration by rooms 35.59% (2025: 34.16%), 112 brands. Largest chain group Accor with 10,581 rooms, largest brand ibis with 2,451 rooms. Largest chain destination Geneva with 7,931 rooms; largest pipeline Geneva with 1,346 rooms. Largest institutional owner UBS Asset Management with 3,066 rooms.